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Thrifty Foods and Mount Washington Embark On Island Partnership

July 30, 2009
Victoria, B.C., July 30, 2009 - Thrifty Foods recently announced a new partnership with Mount Washington Alpine Resort for the resort's upcoming 2009-2010 season. The partnership promises an enhanced level of service and exciting new promotional opportunities for Thrifty Foods customers, skiers and snowboarders.

"We're looking forward to working with Thrifty Foods," says Mount Washington Director of Business Operations, Don Sharpe. "With 19 Thrifty Foods locations on the Island alone, and an additional 3 locations on the Lower Mainland, we can increase our presence and bring more people to the Comox Valley."

Thrifty Foods will now become the exclusive off-mountain sales location for Mount Washington's popular Six Packs. These discounted lift-ticket booklets will be available at all 22 Thrifty Foods locations starting on October 1, 2009.

"If you're looking to purchase your Six Packs for next winter, we now have locations at Thrifty Foods right across the Island and even on the Lower Mainland," explains Sharpe. "The largest percentage of our customer base comes from the South Island and Thrifty Foods has 11 locations south of the Malahat, this is a big boost for our Victoria market."

"Our partnership with Mount Washington is an exciting opportunity since it promotes an 'active' winter activity for our customers. Purchasing a Six Pack at any Thrifty Foods location is convenient and encourages a healthier lifestyle," says Vivian Chenard, Community Relations Manager.

Thrifty Foods and Mount Washington are both community-minded businesses that share a respect for the environment and contribute to the promotion of healthy and active lifestyles.

It quickly became obvious that each company's mutual respect for the local community was an integral part of the partnership. Both Thrifty Foods and Mount Washington offer significant financial and employee time to assist various Vancouver Island charities and organizations. They will be teaming up to assist the Vancouver Island Adaptive Snowsports program in February 2010.

"The Herb Bradley Coca Classic is the perfect event for Thrifty Foods to become involved with at Mount Washington this winter," explains Resort spokesperson Brent Curtain. "Our goal is to help everyone to get out and enjoy time on the slopes, regardless of physical or mental disabilities. For a number of years now, the Herb Bradley event has been a celebration of skiing and now Thrifty Foods will be part of that tradition."

"Thrifty Foods and Mount Washington are a perfect fit," Chenard says. "Their contributions to the community add to our already large community support philosophy. Plus, their promotion of an active lifestyle ties in with our health and wellness approach for the communities we serve."

In addition to strong community support and involvement, Thrifty Foods and Mount Washington also share a passion for the environment. Mount Washington made the decision in March 2009 to end plastic bag purchases for their retail outlets. On July 22, 2009, Thrifty Foods took a giant step in the grocery world to do the same.

"Last year, over nine billion plastic bags were handed out by retail outlets across Canada. The fact is that only two or three per cent of those ever get recycled. As a major grocery retailer, Thrifty Foods feels that if we have been part of the problem, we can also be part of the solution. We have to start somewhere and by eliminating our plastic carry-out shopping bags we're moving in the right direction," says Malcolm Webster, VP Marketing and Communications, Thrifty Foods.

With over 30 years of experience on Vancouver Island for both companies, Thrifty Foods and Mount Washington Alpine Resort are looking forward to helping Islanders get active and enjoy the Island's alpine.

"We feel this partnership is a great fit for our organization. We're two great Vancouver Island companies working to promote health and great living on Vancouver Island," Sharpe adds.

About Thrifty Foods

From a single store opening in 1977, Thrifty Foods has grown, in 2009, to a chain of 22 locations throughout Vancouver Island and the B.C. Lower Mainland. Thrifty Foods is Vancouver Island's largest private sector employer, with over 4,000 employees. It is owned by Sobeys Inc., a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. More information about Thrifty Foods is available at Information about Sobeys Inc. is available at

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For more information, please contact:

Charity Hobbs, Communications Coordinator
(250) 483-1659

Vivian Chenard, Community Relations Manager
(250) 483-1180