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Thrifty Foods Customers Dig Deep, Fight Hunger and Provide Fresh Groceries to 17 Food Banks Across BC

December 21, 2010
Friday, December 17 - Victoria, BC - Thrifty Foods' annual Food for Families and BC Sharing programs provide seventeen community-based food banks with close to $400,000 a year to purchase fresh fruit, vegetables and groceries for distribution to those in need in our communities at Christmas time, and throughout the year.

"With growing numbers accessing our services, we strive to provide hampers full of fresh, healthy and nutritional food to over 7,000 people a month year round," said Brent Palmer, founding member of BC Sharing and co-founder and Vice-President for Food Banks BC. "I applaud the unsung heroes of our community who support the Thrifty Foods' food bank programs, helping us to offer fresh and healthy food to those in need, and we appreciate Thrifty Foods' employees and customers for their long standing and ongoing support of our organization."

Food for Families is offered in all 26 stores twice annually, at Christmas and around Canada Day. This year's campaign runs until January 4, 2011 with customers purchasing $5, $10 or $20 coupons at the till. This year to date, Thrifty Foods has raised over $120,000 for seventeen local area food banks located on Vancouver Island and throughout the Lower Mainland. Now in its third year, Food for Families has raised over $475,000 for BC communities since 2008.

Another program, BC Sharing, is a company-wide, year-long program that allows customers to add a $2 donation at the till. Each store's donation is passed along to food banks to enable them to purchase fresh and healthy options as required throughout the year. In 2009, BC Sharing provided more than $180,000 to food banks across BC.

"Since our inception in 1977, we have embraced community support at every level and made it an integral part of our company's culture." says Milford Sorensen, President of Thrifty Foods. "Our organization remains committed to supporting the communities in which we live and work not only at Christmas time but throughout the year."

From a single store opening in Victoria's Fairfield community in 1977, Thrifty Foods has grown, in 2010, to a chain of twenty-six locations throughout Vancouver Island and the Lower Mainland. Along the way, it has become Vancouver Island's largest private sector employer, with over 4,600 employees, and one of Canada's most respected grocery brands. Thrifty Foods is now a proud member of the Sobeys group of companies. For more information, visit



Media Contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1172 Cell: (250) 661-3759