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Cure by Chocolate Announced at Thrifty Foods' First Metro Vancouver Location

October 20, 2010
North Vancouver, BC, October 20, 2010 - As part of the grand opening of the latest Thrifty Foods located on 845 Marine Drive in North Vancouver, Thrifty Foods in partnership with Rogers' Chocolates presented a $20,000 donation to the Canadian Breast Cancer Foundation.

"The money raised by the Cure by Chocolate campaign benefits a cause close to my heart," says Gillian Bird, North Vancouver resident and breast cancer survivor. "Thrifty Foods is renowned for its commitment to supporting local and charitable causes and North Vancouver, as a whole, will benefit from the roots planted here today."

Ledford Lilley, Treasurer of the Canadian Breast Cancer Foundation and Gillian Bird, North Vancouver resident and breast cancer survivor joined Alex Campbell, founder and Milford Sorenson, President of Thrifty Foods as well as members of the community at a cheque presentation ceremony as part of Thrifty Foods' grand opening event.

The North Vancouver Thrifty Foods represents the third opening this year, the sixth location on the Lower Mainland and the twenty-fifth for the chain since 1977. In honour of the opening, free in-store offers are available and all customers who join the Club Thrifty Foods rewards program are entered for a chance to win a Smart® car each time they swipe their card until November 30, 2010.

"At Thrifty Foods, we have been proudly serving our local and regional communities since 1977 and are delighted to be a part of the North Shore community," says Milford Sorensen. "As an organization, we remain committed to and passionate about providing sustainable, organic, BC-grown and healthy options to British Columbians."

The full-service store is the company's first retail grocery location in Metro Vancouver and features a live seafood tank, an island showcasing hundreds of local and international cheeses, in-store bakery, and fresh cut fruits and vegetables island. In addition to fresh, full service meat, deli and seafood departments, customers can also shop for their health and wellness needs at the Vitamins and More department.

From a single store opening in Victoria's Fairfield community in 1977, Thrifty Foods has grown, in 2010, to a chain of twenty-five locations throughout Vancouver Island and the BC Lower Mainland. Along the way, it has become Vancouver Island's largest private sector employer, with over 4,600 employees, and one of Canada's most respected grocery companies. Thrifty Foods is now a proud member of the Sobeys group of companies.


For more information, please contact:

Charity Hobbs
Communications Coordinator, Thrifty Foods
Tel: (250) 483-1659