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Local Food Bank Beneficiary of Thrifty Foods Four-Minute Shopping Spree

December 15, 2011
Victoria Resident Wins Grocery Grab, Mustard Seed Nets Grocery Cart Bounty

VICTORIA, BC - Thrifty Foods Store Manager Franco Biehl and Mustard Seed Food Bank Finance Manager & Event Coordinator Debbie Reynolds joined James Bay customer Erik Marchildon for a four-minute shopping spree, with Thrifty Foods donating $2,000, the total value of Marchildon's grocery cart, directly to the Mustard Seed Food Bank.

"Thrifty Foods has long been a supporter of Mustard Seed," says Thrifty Foods President Jim Dores. "From facilitating daily food bank pickups in our stores to our ongoing work collecting donations at the till for the Food for Families program, we are passionate about ensuring local families have access to nutritious food."

Local James Bay resident Erik Marchildon raced through the aisles during a four-minute shopping spree at the Simcoe Street location in Victoria. Following the spree Thrifty Foods donated the value of Erik's grocery cart directly to the Mustard Seed. Food bank staff then shopped the aisles for much needed supplies for those in need in the community this holiday season.

"When I started at the Mustard Seed twenty-six years ago, we approached Thrifty Foods and began to collect food donations directly from the store in Fairfield," says Mustard Seed Food Bank Director Brent Palmer. "I still have that first cardboard box as a reminder of Thrifty Foods' commitment to, and passion for, those less fortunate in the area - a tradition that continues today."

Thrifty Foods has been feeding the hungry for over 30 years. This includes BC Sharing, a year-round program, and Food for Families, available at the till in November and December of each year. Participating customers purchase coupons in various cash denominations and Thrifty Foods donates the funds to 16 food banks across BC. To date, through these two programs, Thrifty Foods has raised over $1,300,000 in groceries for those in need in our communities.

The Thrifty Foods grocery grab contest took place in all Vancouver Island and Lower Mainland stores, with 27 winners whose names were drawn to participate in a two-minute shopping spree or to receive a $1,500 gift card. Each spree winner was then entered to win a four-minute spree, with proceeds donated directly to the winner's local area food bank.

Thrifty Foods (www.thriftyfoods.com) was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 27 retail grocery stores across the Lower Mainland and throughout Vancouver Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 104 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

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For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-37a59
Email: ekelly@thriftyfoods.com