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Thrifty Foods Customers and Staff Raise over $54,000 for Red Cross Relief Effort in Japan

May 11, 2011
VICTORIA, BC - On behalf of customer and staff, Thrifty Foods today announced a $54,439.00 donation toward the Canadian Red Cross relief efforts in Japan. Jim Dores, President of Thrifty Foods and Paul Jenkins, Regional Council President of the BC Chapter of the Canadian Red Cross joined over twenty Thrifty Foods store managers from across BC to present a cheque at the Thrifty Foods Admiral Walk location.

"For over twenty years Thrifty Foods' staff and customers have supported the Red Cross here in BC," said Jenkins. "Today's donation is most welcome as it will help to the Red Cross to continue to provide emergency supplies where they are needed most."

To date, the Japanese Red Cross response operations have distributed more than 192,000 blankets, 183,000 pieces of clothing, 26,000 emergency relief kits and 11,000 sleeping kits.

Thrifty Foods Japan Relief Drive, initiated immediately after the earthquake and tsunami on March 10, 2011, took place through an 'at till' campaign in all 26 stores across Vancouver Island and the Lower Mainland.

"We are blessed to have such caring customers and staff and their collective donation will go far in helping the families of Japan in the days and months to come," said Jim Dores, President of Thrifty Foods. "Thrifty Foods believes strongly in the work of the Red Cross and have been active supporters for many years including their annual emergency preparedness and volunteer training events as well as disaster response to local families in need."

One of the largest private sector employers in British Columbia, Thrifty Foods is an operating division of Sobeys Inc., a national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at www.sobeyscorporate.com. Additional information on Thrifty Foods can be found at www.thriftyfoods.com.

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For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-3759
Email: ekelly@thriftyfoods.com

Bas Brusche, BC Manager of Public Affairs
Canadian Red Cross
Tel: (604) 709 6626 Cell: (604) 839-8941
Email: bas.brusche@redcross.ca