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Thrifty Foods Customers and Suppliers Raise $100,000 for Cops for Cancer

October 7, 2011
Funds Support Childhood Cancer Research and Camp Goodtimes

Victoria, BC - Thrifty Foods announced today a donation of $100,000 to the Canadian Cancer Society from funds raised during a three week in-store promotion, as well as corporate and community fundraising activities during the 2011 Cops for Cancer campaign.

"The hard work and long days put in by all of this year's riders as well as our own Cops for Cancer rider James Matsuda is testament to their passion to end to childhood cancer," said Jim Dores, President of Thrifty Foods. "As a supporter of Tour de Rock, Tour de Valley and Tour de Coast, it is our goal, alongside that of our vendors, employees and participating communities, to make sure kids experience Camp Goodtimes."

Thrifty Foods has supported Cops for Cancer for 13 years, providing riders with nourishing food, transportation and financial contributions. Last year, this included a record donation of $97,000 - for which Thrifty Foods received the Divisional Community Champion Award on September 24, 2011 from the Canadian Cancer Society.

For this year's fundraising campaign, Thrifty Foods brought together 19 supplier partners who each committed 50 cents per unit from designated products sold towards Cops for Cancer. The result of in-store sales was $64,782. In addition, individual Thrifty Foods stores from across Vancouver Island and the Lower Mainland held a series of fundraising activities - including pancake breakfasts, barbecues and head shaves - and raised over $30,000 in a three week period.

"After their gruelling and emotional 14 day, 1,000 kilometre ride down Vancouver Island," said Dores. "I am pleased to present a cheque for a grand total of $100,000 to Canadian Cancer Society on behalf of our valued customers, our dedicated staff, and our committed suppliers."

Thrifty Foods presented the cheque to the Canadian Cancer Society at the Tour de Rock closing ceremonies in downtown Victoria, BC on Friday, October 7, 2011.


For more information, please contact:

Erin Kelly, Communications Manager Thrifty Foods
Tel: (250) 483-1690
Cell: (250) 661-3759