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Thrifty Foods Recycles Over 29 Metric Tonnes for Earth Day 2012

April 20, 2012
Six-Week Pilot Signals Launch of Expanded In-Store Recycling Program

VICTORIA, BC - Thrifty Foods President Jim Dores today announced the successful launch of a new and expanded recycling program in stores on Vancouver Island, Saltspring Island and throughout the Lower Mainland in coordination with recycling partner Cascades Recovery.

"Diverting garbage from landfill sites is a top priority for Thrifty Foods and today's achievement is a big step toward our goal of reducing our Greenhouse Gas Emission (GHG) intensity by 15% by 2013," says Dores. "The Cascades program empowers each of our over 4,500 employees to be a big part of the solution and the result, diverting over 29 metric tonnes of plastic and paper in just six weeks, roughly the volume of 22 full-sized school buses with seats removed, is a remarkable step in the right direction."

On March 1, 2012, the in-store recycling program was expanded to recycle metal and glass food containers, plastic yoghurt and cottage cheese containers, laundry and milk jugs, medicine bottles, gardening pots and a variety of paper packaging formerly disposed of as garbage. Even the backing rolls used for the Thrifty Foods 'Smile' stickers make their way into the new recycling bags, which then head straight to Cascades Recovery Plus recycling facilities in both Victoria and Vancouver.

"For almost two decades, Cascades Recovery has been working closely with Thrifty Foods to recover discarded materials from their stores and, in turn, have those materials recycled into new products," says Al Metauro, President of Cascades Recovery Inc. "Thrifty Foods is leading the way in the retail industry by constantly exploring and adopting new ways to reduce, reuse and recycle."

Cascades Recovery, a subsidiary of Cascades Inc., has been recovering cardboard from Thrifty Foods stores since 1991. Thrifty Foods' expanded list of recyclables is also processed into materials for other Cascades Inc. products, including shipping containers for their toilet paper and paper towel products - also available in store.

The Cascades Recovery program is just one of many Green Aisle activities taking place at Thrifty Foods. For more information, check out our Green Buildings, Reusable Bag Program, Bottle and Cardboard Recycling, Seafood Sustainability and our Transportation and Logistics initiatives online.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 27 retail grocery stores across the Lower Mainland and throughout Vancouver Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 104 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at


For more information, please contact:

Erin Coulson, Communications Coordinator
Thrifty Foods
Tel: (250) 483-1659 Cell: (250) 216-7007