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Annual Pumpkins for Charity Campaign Raises over $41,000 for 14 Local Hospital Foundations

December 19, 2012
VICTORIA, BC - Thrifty Foods Hillside Store Manager Shawn Parkhouse presented a cheque Tuesday for $17,671.00 to Melanie McKenzie, Victoria Hospitals Foundation Executive Director - representing 17, 671 one-dollar donations that nine Thrifty Foods stores in the Greater Victoria area made to that foundation through the sale of fresh BC pumpkins in late October.

"Our teams always get behind this campaign with a tonne of passion and enthusiasm," said Jim Dores, General Manager of Thrifty Foods. "When we hear about the programs and equipment that this fundraising initiative supports, it really brings home the need to collaborate with local hospital foundations each year."

From October 17 until October 31, one dollar ($1) from the sale of every BC pumpkin sold at all 29 Thrifty Foods locations was donated to the hospital foundation closest to each store. This year's fundraiser topped its 2011 donation number by over $9,000 - donating a total of $41,300 to 14 local hospital foundations throughout the Lower Mainland, Vancouver Island and Saltspring.

Vancouver Island hospital foundations supported by Pumpkins for Charity this year included Saanich Peninsula, Cowichan District, Nanaimo and District, Campbell River, St. Joseph's and Victoria Hospitals Foundation, as well as Lady Minto Gulf Island Foundation on Saltspring Island. Lower Mainland organizations supported by the fundraising campaign this year included the Eagle Ridge, Peace Arch, Fraser Valley Health Care, Delta, Lions Gate, Royal Columbian and Ridge Meadows hospital foundations.

"We could not be more grateful for Thrifty Foods' tremendous support and generosity over the past 15 years," said Melanie McKenzie, Executive Director of the Victoria Hospitals Foundation. "Funds raised with help from their customers will go towards the purchase of nine medication dispensing cabinets for the Royal Jubilee Hospital Patient Care Centre. These cabinets centralize, count and inventory medications and reduce the steps between nurse and patient. Royal Jubilee is a critical referral hospital for all of Vancouver Island residents."

In total, Thrifty Foods raised over $270,300 in 2012 for local hospital foundations through both the Pumpkins for Charity fundraiser and the February 2012 Help Out One Buck at a Time campaign.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at


For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-3759