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Thrifty Foods Announces Campaign to Raise Funds for 13 Hospital Foundations

February 15, 2012
Organic Buck Brand Oranges to Support Local Hospitals One Buck at a Time

VICTORIA, BC - Thrifty Foods President Jim Dores welcomed Victoria Hospitals Foundation Executive Director Melanie McKenzie, Saanich Peninsula Hospital Foundation Vice President Gordon Benn and Delta Hospital Foundation Executive Director Teresa Cooper to the launch of the Help Out One Buck at a Time fundraiser at the Thrifty Foods Admirals Walk location today.

"Thrifty Foods has a long-standing relationship with the hospital foundations that goes right back to our first store opening in 1977," says Jim Dores. "This year's fundraising campaign will include a total of thirteen hospital foundations, benefiting people from communities large and small right across the Island and throughout the Lower Mainland."

From February 15 to March 13, 2012, one dollar from the sale of every four-pound bag of certified organic Buck Brand navel oranges will be donated to the hospital foundation nearest the Thrifty Foods store where the purchase was made. The four-week campaign is expected to raise funds for seven hospital foundations on Vancouver Island as well as six located on the Lower Mainland.

"The Thrifty Foods Help Out One Buck at a Time campaign will generate much-needed funds toward the purchase of new medical equipment in our Victoria-area hospitals," said Melanie McKenzie. "This campaign is just another example of Thrifty Foods supporting those in need and we appreciate their ongoing support of our organization."

Past campaigns lead by Thrifty Foods on behalf of local hospital foundations have included the 2002 PEEKABOO fundraiser, which supported Vancouver Island-area hospitals, and the annual Pumpkins for Charity event, which raises funds for hospital foundations both here on the Island and in the Lower Mainland.

The Buck Brand campaign features certified organic Navel oranges grown exclusively for Thrifty Foods, and their wholesale partners in BC, by Lisle Babcock of Terra Bella, California. Lisle grows and hand-picks over a dozen varieties of certified organic citrus products, including interestingly different hybrids like Mango Oranges and Limequats. For the full Buck story and Lisle's February citrus tasting schedule, visit

Thrifty Foods ( was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 27 retail grocery stores across the Lower Mainland and throughout Vancouver Island.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 104 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at


For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-3759