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Thrifty Foods Announces Donation of $84,742 to Local Hospital Foundations

March 20, 2012
Out One Buck at a Time Campaign Successful, Thanks to Customers


VICTORIA, BC - Thrifty Foods President Jim Dores today announced that $84,742 has been raised through the sale of 4-pound bags of certified organic Buck Brand Navel Oranges, as well as from donations of Thrifty Foods customers and staff - including a $20,000 donation from Buck Brand Citrus owner Lisle Babcock - during the four-week Help Out One Buck at a Time campaign.

"Thrifty Foods has been supporting hospitals in our communities for over 34 years and this year's campaign raised important funds for local health care programs, equipment and facilities," says Jim Dores. "Thanks to purchases and donations made by our customers, staff and citrus partner Lisle Babcock, Thrifty Foods was able to share that success with each of our 13 hospital foundation partners on Vancouver Island and the Lower Mainland."

Running from February 15 to March 13, the Help Out One Buck at a Time campaign raised over $64,000 through in-store sales as well as customer and staff donations. Buck Brand Citrus owner Lisle Babcock also provided a personal donation of $20,000, pushing the grand total to $84,742.00.

"Thrifty Foods and their customers have a strong history of giving, ensuring that Vancouver Island's patients and their families have the best health care possible," said Melanie McKenzie, Executive Director of the Victoria Hospitals Foundation. "Also, my sincere thanks to Buck Brand grower Lisle Babcock, whose generosity was instrumental in this effort. Through our Building Care Together campaign, this donation will help to purchase state-of-the-art medical equipment for the Island's world-class Patient Care Centre."

Thrifty Foods currently supports the following hospital foundations: Victoria, Saanich Peninsula, Cowichan District, Nanaimo & District, Lady Minto Gulf Island, Campbell River, St. Joseph's General (Comox) on Vancouver Island with fundraisers like Help Out One Buck at a Time and the annual Pumpkins for Charity campaign. On the Lower Mainland, Thrifty Foods also provides funds and support to the Delta, Peace Arch, Fraser Valley Health Care (Abbotsford), Eagle Ridge (Port Moody), Lions Gate (North Vancouver) and the Royal Columbian (New Westminster) Hospital Foundation.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 27 retail grocery stores across the Lower Mainland and throughout Vancouver Island.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 104 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

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For more information, please contact:

Erin Coulson, Communications Coordinator
Thrifty Foods
Tel: (250) 483-1659 Cell: (250) 216-7007
Email: ecoulson@thriftyfoods.com