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Thrifty Foods Community to Provide Fresh Food for Families In-Store Voucher Program to Benefit 16 BC Food Banks This Holiday Season

November 13, 2012
Thrifty Foods annual Food For Families food drive begins today in all 29 stores with a goal to provide fresh food to 16 food banks in the Lower Mainland, throughout Vancouver Island and on Saltspring Island this holiday season.

"The program provides Thrifty Foods customers with the option of adding a $5, $10, or $20 Food For Families gift voucher to their grocery order - funds that are then transformed into fresh groceries for those in need in our communities," says Jim Dores, Thrifty Foods General Manager. "What impresses me so much is that our customers - who have families of their own to feed - come forward each year and reach out to provide complete strangers with access to nutritious and wholesome food during the holidays."

In 2011, the Food For Families fundraiser provided $206,000 to local food banks and has provided over $800,000 since the program began.

"Food For Families could not come at a better time," says Brent Palmer, Director of Victoria's Mustard Seed Food Bank and Vice President of Food Banks BC. "Our need this year is greater than ever, and Thrifty Foods customers consistently come to the rescue of the 7,000 Victoria residents who access our food hampers monthly."

In addition to the Mustard Seed Food Bank, the annual fundraiser also supports the Goldstream Food Bank, the Sidney Lions Food Bank, the CMS Food Bank Society, the Cowichan Valley Basket Society as well as Saltspring Island Community Services. In the Mid-Island region, Food For Families benefits the Loaves & Fishes Community Food Bank, Salvation Army Parksville Mt. Arrowsmith, Salvation Army Comox Valley Ministries, and the Campbell River & District Food Bank Society. On the Lower Mainland, Food For Families feeds SHARE Food Bank in the Tri-Cities, the South Delta Food Bank, White Rock/South Surrey Food Bank (also referred to as 'Sources'), Abbotsford Food Bank, the Vancouver Food Bank Association, and Friends in Need in Maple Ridge.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland and throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

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For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-3759
ekelly@thriftyfoods.com