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Thrifty Foods Marks 35 Years of Photo Memories at First Store Celebration in Victoria

November 30, 2012
Fairfield Customers, Quarter Century Club Members and Community Groups Join Birthday Festivities

VICTORIA, BC

- Thrifty Foods General Manager Jim Dores, Thrifty Foods Store Manager Jim Fuller and three Quarter Century Club employees welcome guests to the thirty-fifth birthday celebrations with members, past and present, of Thrifty Foods

first sponsored community group, the Beacon Hill Little League on Saturday, December 1.

"This day marks the grand opening of our very first store in the Fairfield neighbourhood of Victoria in December 1977," said Jim Dores. "I, alongside our 72 Quarter Century Club members (staff with more than 25 years of service) and our over 4,800 employees, take this opportunity to thank our incredibly loyal customers and our longstanding community partners who count Thrifty Foods as their very own."

The Fairfield celebrations include 35 years of photo history, a specially-designed 'timeline' birthday cake, free coffee and in-store sampling to thank lifelong customers, long-term employees past and present, Thrifty Foods Sendial volunteers and local community groups supported by the Fairfield store and the organization over the last three and half decades.

"Since that very first year of business, Thrifty Foods has supported our league and ensured that young children have had access to a great sport," said Gus Niketas, original member of the 1977 Beacon Hill Little League team and Fairfield shopper. "To this day, Thrifty Foods continues their support of our non-profit group and we are extremely grateful for their ongoing generosity and their passion for kids' sport in our community."

From launching Sendial for those in need twenty-five years ago to fundraising with local hospital foundations, food banks, schools, arts programs and athletes of all ages, Thrifty Foods provides funding and food to hundreds of groups throughout the Lower Mainland, Vancouver Island and on Saltspring Island. For more information, click here.

Thrifty Foods also marks the 1977 birthday celebration with an all store Customer Appreciation event at all 29 locations on December 1 from 11 am to 3 pm. For more information, click here.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland and throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.


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For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-3759
Email: ekelly@thriftyfoods.com