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Pumpkins for Charity Fundraiser Kicks Off in Support of 14 Local Hospital Foundations

October 17, 2012
VICTORIA, BC - From October 17 until October 31, one dollar ($1) from the sale of every BC pumpkin sold at all 28 Thrifty Foods locations will be donated to fourteen Hospital Foundations throughout the Lower Mainland, Vancouver Island and on Saltspring Island.

"We are proud to partner with and support local hospitals, hospital foundations and other health-focused organizations raising funds for much-needed medical equipment," said Jim Dores, President of Thrifty Foods. "Since 2008, our customers and staff have helped us raise over $144,000 for hospital foundations in all Island and Lower Mainland communities served by Thrifty Foods."

Organizations supported by the fundraising campaign include the Delta, Peace Arch, Fraser Valley Health Care, Eagle Ridge, Lions Gate and Royal Columbian Hospital Foundation and Ridge Meadows in the Lower Mainland. On the Island, Pumpkins for Charity supports the Victoria, Saanich Peninsula, Cowichan District, Nanaimo and District, Campbell River and St. Joseph's Hospital Foundations as well as Lady Minto Gulf Island Foundation on Saltspring Island.

"As the first Foundation to benefit from their generosity, Thrifty Foods has supported our Foundation for the last 15 years and we could not be more grateful for the tremendous support and leadership they have shown to us over the years," says Melanie McKenzie, Executive Director of the Victoria Hospitals Foundation. "The funds raised through this year's Pumpkins for Charity campaign will go toward our goal of purchasing nine medication dispensing cabinets for the Royal Jubilee Hospital Patient Care Centre in Victoria."

Pumpkins for Charity follows February's five week Help Out One Buck at a Time campaign which raised over $84,000 through in-store sales of 4lb. bags of Buck Brand certified organic Navel oranges as well as donations from customers, staff and Buck Brand owner Lisle Babcock.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 28 (soon to be 29) retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.


Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

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For more information, please contact:

Erin Kelly, Communications Manager
Thrifty Foods
Tel: (250) 483-1690 Cell: (250) 661-3759
ekelly@thriftyfoods.com