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Thrifty Foods Kicks Off "Orange you Glad you Helped a Kid" Fundraiser

February 15, 2013
Organic Buck Brand Orange Sale Donations Benefit Local KidSport Chapters

Victoria, B.C. - Thrifty Foods General Manager Jim Dores, KidSport Greater Victoria General Manager Patti Hunter, Olympic gold medalist Brian Price and Lochside Elementary School students were on hand to kick off the "Orange You Glad You Helped a Kid" fundraiser, benefiting local KidSport Canada chapters in communities served by Thrifty Foods stores.

"As part of our ongoing commitment to improve the quality of life in our communities, the in-store campaign will help hundreds of children join organized sport activities like soccer, hockey and karate in the next year," said Dores. "With a goal to send as many kids as possible into a season of sport, for the next three weeks Thrifty Foods will donate $1 from the sale of every four-pound bag of certified organic Buck Brand navel oranges to a dozen KidSport chapters in B.C."

From February 13 to March 5, all donations will go to KidSport BC and to local chapters including KidSport Greater Victoria, KidSport Cowichan, KidSport Nanaimo, KidSport Comox Valley, KidSport New West, KidSport Maple Ridge-Pitt Meadows, KidSport Delta, KidSport Tri-Cities, KidSport North Shore, KidSport Surrey-White Rock, and KidSport Abbotsford - enabling hundreds of young people without the financial means to access organized sport in their communities.

"As a non-profit organization, KidSport relies on support from organizations like Thrifty Foods to help us get kids into sport," says Hunter. "It takes approximately $250 to register a financially disadvantaged child for a season of sport and we will have over 800 children applying for assistance this year in Victoria.  We encourage all Thrifty foods customers to purchase a couple of bags of Buck oranges over the next three weeks 'So ALL Kids Can Play'."

Thrifty Foods has been proudly supporting KidSport Canada through its Greater Victoria chapter since 2002. In that time, the organization has raised over $149,000 through the Thrifty Foods Kids Run (Victoria Marathon) registration fees and Thrifty Foods Corporate Golf Tournament donations.  

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at


For more information, please contact:

Erin Coulson, Communications Coordinator
Thrifty Foods
Tel: (250) 483-1659   Cell: (250) 216-7007