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Mustard Seed Receives $87,000 Gift from Thrifty Foods Customers

January 16, 2013

In-Store Food For Families Program Nets Record $274,000 for 16 Local Food Banks

Victoria, B.C. - Thrifty Foods Community Relations Manager Vivian Chenard joined Mustard Seed Food Bank Director Brent Palmer at the Thrifty Foods warehouse in North Saanich today to prepare a record-breaking grocery order for local families in need. The order follows a successful finish to the Thrifty Foods six-week Food For Families fundraiser that ran from mid-November to just after New Year's Day.

"Through Food For Families, our staff and customers in all 29 stores raised a record $274,817 - including over $87,000 for the Mustard Seed Food Bank here in Victoria," says Thrifty Foods General Manager Jim Dores. "The program has provided for those in need in our community and we commend those who donated, for their selfless act in providing the gift of fresh food for families during the holiday season."

At the warehouse visit, staff from the Mustard Seed picked up fresh root vegetables, as well as pantry staples such as sugar, peanut butter and dried pasta. The grocery order included 800 lbs of potatoes, 200 lbs of onions and 600 lbs of carrots - much more than your average trip to the local produce department - a supply that will fill shelves for one and a half weeks at the food bank.

"More than 7,000 Victoria-area families will eat well thanks to the success of this program," adds Brent Palmer, Mustard Seed Food Bank Director and Vice President of Food Banks BC. "Thrifty Foods customers and staff in eight Victoria-area stores have once again helped our food bank access fresh and nutritious foods. This is compassionate humanity at its best and I salute all the 'unsung heroes' who made this possible."

In addition to funds raised through the voucher program, the Mustard Seed was further supported by the KOOL 107.3 FM Fill the Truck fundraising event held at the Thrifty Foods Hillside location. From December 19-21 customer donations raised an additional $22,844 and helped to fill a five-tonne truck with fresh food donations.

The Food For Families program also supports the Goldstream Food Bank, the Sidney Lions Food Bank, the CMS Food Bank Society, the Cowichan Valley Basket Society as well as Saltspring Island Community Services.

In the Mid-Island region, the program also benefits Loaves & Fishes Community Food Bank, Salvation Army Parksville Mt. Arrowsmith, Salvation Army Comox Valley Ministries, and the Campbell River & District Food Bank Society. On the Lower Mainland, Food For Families feeds SHARE Food Bank in the Tri-Cities, the South Delta Food Bank, White Rock/South Surrey Food Bank (also referred to as 'Sources'), Abbotsford Food Bank, the Greater Vancouver Food Bank Association, and Friends in Need in Maple Ridge.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at


For more information, please contact:

Erin Coulson, Communications Coordinator
Thrifty Foods
Tel: (250) 483-1659 Cell: (250) 216-7007