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Buck Brand Organic Oranges Generate over $80,000 Donation to 12 Local KidSport Chapters

March 12, 2013
In-store Thrifty Foods Fundraiser Sends 323 Kids into a Season of Sport

Victoria, B.C. - Thrifty Foods General Manager Jim Dores and KidSport BC Director Pete Quevillon announced today that Thrifty Foods raised $70,874 for twelve B.C. KidSport chapters after a three week, in-store campaign. The donation accompanies Buck Brand Citrus owner Lisle Babcock's $10,000 contribution to KidSport, providing a grand total of $80,874 to KidSport chapters in communities served by Thrifty Foods.

"Thrifty Foods donated a dollar from the sale of every bag of certified organic Buck Brand navel oranges to KidSport and we want to thank our fantastic customers for picking up not one, but two and three bags of oranges over the three-week fundraiser," said Dores. "The response has been huge and I think it's because this fundraiser feels personal for each of us - from our teams who decked out our stores with homemade artwork to the many customers who embraced this cause with commitment and generosity."

From February 13 to March 5, $1 (one dollar) from each four-pound bag of Buck Brand Citrus organic navel oranges sold at all 29 Thrifty Foods stores went to KidSport BC and to local chapters including KidSport Greater Victoria, KidSport Cowichan, KidSport Nanaimo, KidSport Comox Valley, KidSport North Shore, KidSport New West, KidSport Maple Ridge-Pitt Meadows, KidSport Delta, KidSport Tri-Cities, KidSport Surrey-White Rock, and KidSport Abbotsford.

"KidSport exists to make sure that all kids can play," said Quevillon. "With over 65,000 bags of oranges sold, Thrifty Foods, their long-time vendor partner, and thousands of customers have guaranteed that 323 kids will go into a season of sport this year - the benefits of which cannot be overstated."

Thrifty Foods has been proudly supporting the non-profit organization KidSport since 2002. With funds raised through this year's 'Orange You Glad You Helped a Kid' donation, Thrifty Foods will have provided over $230,000 to date, helping 920 kids access a season of organized sport.

Thrifty Foods was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 105 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, and Thrifty Foods, as well as Lawton's Drug Stores. Sobeys and its franchise affiliates employ more than 95,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at

About KidSport

Founded by Sport BC in 1993, KidSport is celebrating its 20th anniversary here in British Columbia. KidSport exists to provide grants to children facing financial barriers to assist with the costs of organized sport registration fees. KidSport has 11 provincial/territorial chapters and over 189 community chapters across Canada (with 40 chapters in B.C.). In 2012, KidSport assisted over 6,000 B.C. kids to play a season of sport with over $1.1 million in grants.


For more information, please contact:
Erin Kelly, Communications Manager 
Thrifty Foods      
Tel: (250) 483-1690   Cell: (250) 661-3759

Pete Quevillon, Director
KidSport BC
(604) 333-3430