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Thrifty Foods Asks You to Help Send a Kid to Camp

February 5, 2014
Organic Buck Brand Orange Donations Benefit Easter Seals Camp Goers

Victoria, B.C. - Thrifty Foods General Manager Jim Dores, BC Lions Society for Children with Disabilities President and CEO Stephen Miller, Buck Brand Citrus Owner Lisle Babcock, a gathering of Easter Seals camp goers and alumni, and all Thrifty Foods Store Managers were on hand to stir up excitement for the I Heart Camp fundraiser this week. The fundraiser is in support of the kids attending Easter Seals Camps in Shawnigan and Squamish - three weeks of fundraising to send children with disabilities to one week of summer camp that they will never forget.

"Think back to summer camp - making friends, learning skills, being independent for the first time in life," said Dores. "We're asking our customers to reflect on their own childhood camp experiences and to support this fundraiser so that the kids who look forward to Easter Seals Camp every year will be able to build those same memories."

From February 5 to 25, one dollar ($1) from the sale of every four-pound bag of certified organic Buck Brand Citrus navel oranges at Thrifty Foods will go to the BC Lions Society and to fund kids camp fees at Easter Seals Camp Shawnigan and Camp Squamish. An additional one dollar ($1) will be donated by Thrifty Foods on behalf of every customer who buys the bag of Buck navel oranges and shows their cashier the Thrifty Foods App 'Check This Out' page on their mobile device.

"Easter Seals Camp is a life-changing experience for the children who come here," said Miller. "It's about giving children abilities, helping them to build confidence and to make friends through sport, crafts, and teamwork games - and it's a place where they can be accepted and celebrated for their strengths."

Thrifty Foods has been proudly supporting the BC Lions Society for Children with Disabilities for over 20 years - notably through sponsorship of the Victoria 24 Hr Relay, Vancouver 24 Hr Relay, Victoria Regatta, Vancouver Regattas, and through the purchase of works of art in our communities.

Thrifty Foods (www.thriftyfoods.com) was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 106 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 124,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

For more information, please contact: 

Erin Coulson, Communications Coordinator
Thrifty Foods
Tel: (250) 483-1659   Cell: (250) 216-7007
Email: ecoulson@thriftyfoods.com