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6-year-olds Reach for Leafy Greens

March 26, 2014
School Group on Hunt through the Aisles of Thrifty Foods Learning to Eat Better

Victoria, B.C. - Thrifty Foods Registered Dietitian Jessalyn O'Donnell and Island Health Community Dietitian Jodi Holland greeted a crowd of 22 first grade Lochside Elementary School children at the Thrifty Foods Broadmead store today, as part of a prize won by that school through the Eat Well, Get Moving! food nutrition and fitness program - a collaborative effort between Island Health and select Greater Victoria Recreation Centres.

"Thrifty Foods is about helping the people in our communities - including customers of all ages - eat better, feel better and do better," said O'Donnell. "Our sponsorship of Eat Well, Get Moving! is a natural extension of the work we've been doing with recreation centres for years through our Thrifty Foods Young Chef program, nutritional store tours and other activities focused on helping families make better food choices."

Eat Well Get Moving! is a fun, free, school-based health promotion program for elementary and middle school classes within Greater Victoria. The program encourages students to eat more vegetables and fruit and be more active. The scavenger hunt at Thrifty Foods is being offered as a prize to 12 local area elementary schools, starting with Lochside Elementary.

"Food confidence starts with understanding what fresh ingredients are all about," said Holland. "By offering this educational scavenger hunt at Thrifty Foods, we can complement the Eat Well, Get Moving! food nutrition and fitness program with the first step for most families - selecting fresh ingredients at the grocery store."

Thrifty Foods has been working with recreation centres in Vancouver Island communities for over 20 years and their involvement with Eat Well, Get Moving! stems from established wellness programs such as Thrifty Foods Young Chef, regular in-store nutrition tours, and the support of various hot lunch and nutritious snack initiatives through the Smile Card Fundraising Program.

The Thrifty Foods Young Chef camps, which focus on food safety, nutritious snack preparation and physical fitness for 7-10-year-olds, are available in summer months in Greater Victoria through the following recreation centres: Esquimalt, Recreation Oak Bay, Peninsula/Panorama, Saanich, Sooke, Victoria and West Shore. Mid- and North-Island, the camps are also offered at Cowichan, Campbell River, Comox Regional, Nanaimo and Nanaimo Regional District recreation centres as well as seven recreation centres on the Lower Mainland. Registration for all Thrifty Foods Young Chef camps can be done directly through the recreation centres - check your local Active Living Guide for details.

About Thrifty Foods

Thrifty Foods (www.thriftyfoods.com) was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 29 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 106 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 124,000 people. The company's goal is to be widely recognized as the best food retailer and workplace environment in Canada. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

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For more information, or for high-resolution photos of this event, please contact:

Erin Coulson, Communications Coordinator
Thrifty Foods
Tel: (250) 483-1659
Cell: (250) 216-7007
Email: ecoulson@thriftyfoods.com