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Put pumpkins on the menu to support your local hospital

October 15, 2014
Thrifty Foods fresh BC pumpkins, pumpkin pies and pumpkin soup to pay for hospital equipment in 12 communities

Victoria, B.C. - Thrifty Foods General Manager Jim Dores, Victoria Hospitals Foundation Executive Director Melanie Mahlman, Cardiac Anaesthesiologist Dr. Brent Caton, and pumpkin grower Jack Mar took part Wednesday in the event at Thrifty Foods Broadmead in Victoria to kick off the Pumpkins for Patients fundraiser for all stores.

"This fundraiser is a lot of fun and supports a vital need in all of our communities," said Dores. "In Victoria, we are aiming for a special cardiac diagnostic tool that will help to save lives. Pumpkins for Charity - dubbed Pumpkins for Patients this year - has been a longstanding tradition at Thrifty Foods and we're excited to get behind this important work once again."

From October 15 to October 31, one dollar ($1) from the sale of each fresh BC pumpkin, along with each made-in-store whole pumpkin pie and Thrifty Kitchens Pumpkin, Spice and Everything Nice soup (700mL), will go towards the hospital foundation in that store's community. In all, 12 hospital foundations from across Vancouver Island, Saltspring Island and the Lower Mainland will be supported by Pumpkins for Patients this year.

"Thrifty Foods has held this amazing fundraiser for the past 17 years, enabling the acquisition of many different pieces of leading-edge equipment for the Royal Jubilee and Victoria General hospitals," said Mahlman. "Their support represents over $375,000 in donations to date, and I know that our medical team is counting on this new equipment for cardiac care to make a difference in the lives of patients we serve."

Thrifty Foods fresh BC pumpkins - from magic lanterns used for carving on Halloween to heirloom sugar pie pumpkins treasured for their firm, sweet flesh and best used for baking - are a key part of the 2014 fundraiser, both grown by local Saanich Peninsula farmer Jack Mar. New to the hospitals foundation fundraiser in 2014 are the made from scratch in-store whole pumpkin pies and Thrifty Kitchens Pumpkin, Spice and Everything Nice soup - both of which will also contribute one dollar per sale to the local hospital foundation associated to the store where they are purchased.

Thrifty Foods has been proudly supporting health care in BC since the first store opened in 1977 and has supported the Victoria Hospitals Foundation for every one of those 36 years. In 2014, the following hospital foundations will benefit from the Pumpkins for Patients fundraiser to support equipment needs at their local hospitals: the Victoria, Saanich Peninsula, Cowichan District, Lady Minto Gulf Island, Nanaimo and District, St. Joseph's General (Comox Valley), Campbell River, Ridge Meadows, Lions Gate, Peace Arch, Eagle Ridge, and Delta Hospital Foundation.

About Thrifty Foods

Thrifty Foods (www.thriftyfoods.com) was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 26 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com

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For more information, please contact:

Erin Coulson                                                                                      
Manager, Communications
Thrifty Foods
Tel: (250) 483-1659   Cell: (250) 216-7007
Email: ecoulson@thriftyfoods.com