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Thrifty Foods fundraiser donates over $62,000 to JDRF in BC

September 15 2014
Thrifty Foods Store Teams Cycle for a Cure

Bike-a-thon Donations Benefit Type 1 Diabetes Research, Awareness, Community Support

Victoria, B.C. - Thrifty Foods Colwood, Cloverdale, Broadmead, Nanaimo, Courtenay and Maple Ridge all had bike wheels spinning for a good cause recently - part of a month-long in-store fundraiser to raise support for JDRF (Juvenile Diabetes Research Foundation). In total, between product-based donations, in-store donations and bike-a-thon pledges, Thrifty Foods raised over $62,000 to accelerate progress on the cure, treatment and prevention of type 1 diabetes (T1D).

"The team here really made this cause their own," said Thrifty Foods Colwood Store Manager Ray Gudmundson. "We have a close relationship with JDRF through our support of other events throughout the year and meeting the kids impacted by T1D has been a privilege. We also had a tri-athlete on our team, so we were able to witness Produce Clerk Jason Stoke ride the full 24 hours straight through."

From August 13 to September 2, Thrifty Foods employees collected pledges to ride in the September 3 and September 6 bike-a-thon events, and provided the opportunity for customers to donate at the tills through September 9, as well. Thrifty Foods, together with customers and the community, will donate over $62,000 to JDRF as a result of the Better Food Giveaway fundraiser and bike-a-thon events.

"Being diagnosed with type 1 diabetes is emotionally overwhelming and challenges individuals and families on a day-to-day basis," said JDRF Regional Manager Chris Lowe. "The importance of this fundraiser is about the research, but also about providing the resources and one-on-one support to families and individuals to help them learn how to handle type 1 diabetes, and to become healthy and confident living with the disease."

"Getting support that's unique to my situation with someone who understands type 1 diabetes and the challenges that I face makes all the difference," added youth advocate Maegan Barwis, who was able to cheer on the Thrifty Foods Colwood team on the first day of their event.

Thrifty Foods has been proudly supporting JDRF for over seven years through the TELUS Walk to Cure Diabetes in Victoria, Courtenay and Nanaimo, and the Promise Ball fundraiser.

About JDRF Canada

JDRF is the leading global organization funding type 1 diabetes (T1D) research. JDRF's goal is to progressively remove the impact of T1D from people's lives until we achieve a world without T1D. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, regulatory influence, and a working plan to better treat, prevent, and eventually cure T1D. As the largest charitable supporter of T1D research, JDRF is currently sponsoring $530 million in scientific research in 17 countries with some of the most exciting research happening right here in B.C. at UBC! For more information, please visit or

About Thrifty Foods

Thrifty Foods ( was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 26 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at


For more information, please contact:

Erin Coulson
Manager, Communications
Thrifty Foods
Tel: (250) 483-1659   Cell: (250) 216-7007

Jason Parkhill
Manager, Fundraising and Development
JDRF Vancouver Island
Tel: (250) 370-7790