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Fresh food for the table completes the year with dignity

January 9, 2015

Victoria, B.C. - Mustard Seed Executive Director Colin Tessier and Thrifty Foods Victoria-area store managers Jim Fuller, Daryl Fediw and Brian Boizard gathered at the grocer's Saanichton warehouse and head offices Friday to mark the wrap-up of the Thrifty Foods Food for Families fundraiser. The retail and food bank leaders celebrated another year of selfless sharing by their local communities, demonstrated by a total of $90,317.50 worth of fresh food dollars donated to 15 local food banks, in addition to the hundreds of bags of non-perishable food items also collected at Thrifty Foods stores throughout the holidays.

"The giving nature of our customers amazes me year after year," said Thrifty Foods General Manager Jim Dores. "We know that family resources are tight during and after Christmas gift-giving, yet each and every store received generous cash donations at the checkout as well as non-perishable goods donated by the bag."

Food for Families is a food bank fundraiser created by Thrifty Foods that supports both cash and food donations within 15 distinct communities served by Thrifty Foods stores. Customers were invited to donate their choice of cash or non-perishable food items from December 6, 2014 to January 6, 2015, and several stores hosted special events on site to generate more awareness for the annual food bank drive.

"Many, many thanks to the customers of Thrifty Foods for this ongoing generosity," said Tessier. "We support over 7,000 local people per month through The Mustard Seed Food Bank and many of those are small children, so food and finances that come our way build a stronger community for the future, as well as the present."

The Thrifty Foods Food for Families fundraiser has raised over $1 million in fresh food donations since 2008 and countless truckloads of non-perishable donations for food banks in local communities. Food banks benefiting from the 2014 fundraiser, in addition to Victoria's Mustard Seed Food Bank, include: Goldstream (West Shore), Sidney Lions (Saanichton and Sidney), CMS Food Bank (Mill Bay), the Cowichan Valley Basket Society, Saltspring Island Community Services, Loaves & Fishes Community Food Bank (Nanaimo), Salvation Army Parksville Mt. Arrowsmith, Comox Valley Food Bank, and the Campbell River & District Food Bank Society, SHARE Food Bank in the Tri-Cities, the South Delta Food Bank, White Rock/South Surrey Food Bank (also referred to as 'Sources'), the Vancouver Food Bank Association, and Friends in Need in Maple Ridge.

About Thrifty Foods

Thrifty Foods ( was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 26 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at


For more information, please contact: 

Erin Coulson 
Manager, Communications 
Thrifty Foods
Tel: (250) 483-1659 Cell: (250) 216-7007