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Thrifty Foods Broadmead customers taste the best of B.C.

July 11, 2015
B.C.'s Local Producers Share Fresh Food and Fresh Ideas

Victoria, B.C. - Thrifty Foods staff and Senior Director of Operations Ralf Mundel hosted Kildara Farms Grower David Hughes, the Esposito family from Benjamin's Bites, B.C. producers, and food enthusiasts in Broadmead Saturday to mix local expertise with food passion. The crowd enjoyed sampling freshly-baked cookies from Benjamin's Bites and certified organic salad greens from Kildara farms, among many other local B.C. products.

"We Pick BC First is how Thrifty Foods does business," said Mundel. "Providing our customers with choices and high quality products is important, as is supporting our communities. When we can bring those two things together - local producers supplying great products to our customers - it's a win-win for everybody."

Thrifty Foods has partnered with local producers since it first opened its doors in 1977. These partnerships continue to grow in number and in size across B.C.

"Being local, and able to connect with our customers is important to us," said Hughes. "People are interested in where their food comes from. They are interested in who is making it, and how it is made. They want to be involved."

The market-style event also featured fresh B.C. Sockeye Salmon, and a cook-off between Chef Brandon from the Beach House, Chef Andy from the Med Grill, and Captain Wild Bill from Discovery Channel's Deadliest Catch.

All 26 Thrifty Foods stores provide products from B.C. producers in all departments: Meat, Seafood, Bakery, Grocery, Bulk and the Deli. We Pick BC First is a promise founded on valuing communities, and supporting them.

Thrifty Foods ( was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 26 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at


For more information, please contact:

Amy Hill
Thrifty Foods
Tel: (250) 483-1620 Ext. 1514