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Experts and Enthusiasts gather at Thrifty Foods Morgan Crossing

July 19, 2015
VICTORIA, B.C. - Thrifty Foods customers tasted the best of what B.C. has to offer when local producers came together on Sunday at Thrifty Foods Morgan Crossing to share fresh food and fresh ideas. The Thrifty Foods team and Retail Specialist Mykal Cushing were joined by food enthusiasts and local producers, including Chef Vikram Vij and tomato grower Ravi Cheema.

"For Thrifty Foods, local is about supporting our community," said Cushing. "For example, our Fresh Sockeye Salmon is caught in B.C. then processed in B.C. The salmon is caught by our fishermen, and it stays in our province to be processed by our people. We value high quality products, but we also value the relationships we share with our suppliers."

Thrifty Foods has partnered with local producers since it first opened its doors in 1977. These partnerships continue to grow, bringing sweet and juicy local cherries, freshly baked, crunchy tortilla chips and fine artisan cheeses to local communities - truly the best of B.C.

"It’s about being there for our B.C. customers," said Cheema. "We want to give them the opportunity to buy fresh, local, high quality produce all year round. We are farming for the future."

The market-style event Sunday featured 20 local producers at the Thrifty Foods Morgan Crossing location, sharing their local products and stories with customers inside and outside the store.

"Local means using my Indian heritage of spices with sustainable produce grown by our farmers and purveyors, to create the best dish for a very diverse palette and a multicultural society," said Vij.

All 26 Thrifty Foods stores provide products from B.C. producers in all departments: Meat, Seafood, Bakery, Grocery, Bulk and the Deli. We Pick BC First is a promise founded on valuing local communities, and supporting them whether it's about fresh ingredients or how to choose to support local projects and causes.

Thrifty Foods ( was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 26 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at


For more information, please contact:

Amy Hill
Thrifty Foods
Tel: (250) 483-1620 Ext. 1514