Team members take to the bike for 12 hours to raise funds and awareness for type 1 diabetes
VICTORIA, B.C. - Local North Vancouver resident Hanifa Ladha and her family joined Corey Worobets, Store Manager at Thrifty Foods North Vancouver, and his team to get the pedals turning on their Pedal Power Ride for JDRF (Juvenile Diabetes Research Foundation). The team of riders from the store and community ride from 8 a.m. until 8 p.m. Thursday.
"Thrifty Foods has partnered with JDRF, and our community, in an effort to raise funds to both support those living with type 1 diabetes and to one day find a cure," said Worobets. "The North Shore team is excited and proud to participate in this fundraiser and to support Sophia and her family, along with many others in our community battling this disease."
There are over 300,000 people living in Canada with type 1 diabetes. The onset of type 1 diabetes, an autoimmune disease, is unrelated to diet or lifestyle and affects people of all ages. At this point there is no cure.
"Having a child with type 1 diabetes is extremely challenging. As a parent, it's never easy to see your child affected by a chronic disease that has no cure and that changes your child's life from what 'normal' should be," said Ladha. "It goes beyond just the management of blood sugars, the thousands of finger pokes and insulin injections. I worry about Sophia's well-being both now and in the future. A cure would mean freedom - freedom from the constant threat and worry of type 1 diabetes."
Pedal Power Rides will continue until September 27, with team members from all 26 Thrifty Foods stores participating at 11 different locations. Thrifty Foods hopes to raise $60,000 to support of JDRF through Pedal Power Rides and the purchase of specially identified products in store.
About Thrifty Foods
Thrifty Foods (www.thriftyfoods.com) was founded in 1977 in Victoria, BC. Today, Thrifty Foods, a banner of Sobeys Inc., has a total of 26 retail grocery stores across the Lower Mainland, throughout Vancouver Island and Saltspring Island.
About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.
JDRF 2015 Fact Sheet
Specialist, Business Communications