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Proud Ocean Wise Partners

Ocean Wise
We are proud to have been one of the very first retail grocery stores in BC to partner with Ocean Wise, a Vancouver Aquarium-based organization committed to educating and empowering consumers about sustainable seafood.
cooked salmon

The Vancouver Aquarium’s Ocean Wise program works with retailers, restaurants, markets, food services and suppliers to provide up-to-date scientific information to consumers about sustainable seafood. Based on their advice and oversight, we label all of our ocean-friendly fish and seafood with the Ocean Wise symbol, making it easy for you to make sustainable seafood choices.

The biggest threat facing our oceans today is overfishing. While the populations of some types of fish and seafood are managed very sustainably, other ocean products are dangerously overharvested. Our seafood choices today matter to the health of our oceans for generations to come! How can you know whether you’re making ocean-friendly choices? Simple. Just look for the Ocean Wise symbol at your local Thrifty Foods store. 

Proud to Offer Sustainable Choices 

We offer a range of products recommended by the Ocean Wise® seafood program. Good examples are farmed scallops, mussels, clams, and oysters. These shellfish require no special feed, have a very low impact on the environment, and can help improve the water quality of their surroundings. In fact, oysters can filter up to 15/L of water an hour! Our continued support of these farmed shellfish is a sign of our commitment to providing seafood that can be enjoyed by generations to come. 

Eliminating Unsustainable Species 

We no longer sell several unsustainable species that play essential roles in ocean ecosystems and that are now threatened. The list includes blue fin tuna, yellowfin tuna, all species of shark, Atlantic halibut, Chilean sea bass and orange roughy. 

Keeping Our Oceans Healthy 

Protecting our oceans is critical for maintaining the health of our planet and the availability of seafood for future generations. At Thrifty Foods, our commitment to sustainability is straightforward as we actively manage our complete seafood assortment so that we will not sell any species that have major sustainability issues associated with them. 

Examples of our commitments to keeping our oceans healthy include not sourcing species listed as Endangered or Critically Endangered by the International Union of Concerned Scientists (IUCN or sourcing seafood from suppliers known as harvesting through illegal, unreported or unregulated fishing. 

Through a joint effort with Ocean Wise, we’re continually educating our staff and customers on environmental issues. We follow through on this commitment in our buying decisions, ensuring that we source seafood from our suppliers whenever possible.