2016 Northern Alberta Wildfires
The grand total raised nationally by generous customers and from the $100,000 contribution from Sobeys Inc. towards the 2016 Northern Alberta Wildfires was over $4,000,000. 100% of the funds went to the Canadian Red Cross.
2017 BC Wildfires
In July 2017, we launched an in store fundraising effort at all of our British Columbia Thrifty Foods and Safeway stores to collect customer donations in support of the Canadian Red Cross and its relief efforts for communities affected by the BC wildfires. 100% of the funds raised will be used to provide cots, blankets, family reunification and financial assistance for food, clothing and personal needs to the families in need. Sobeys Inc. has committed $25,000 towards the fundraising efforts and more than $10,000 of in-kind donations has also been provided. As of August 2017, over $474,000 has been donated to the Canadian Red Cross for this fundraising effort.