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Fueling Local Athletes

We are excited by the incredible efforts of our local athletes! And, whether youth golfers and gymnasts, 10K and marathon runners, or elite Olympic athletes, they need our help to excel.

Healthful food fuels great athletic performance and we're proud to support these sport programs and events. 

Pictured above is a group shot of some of the amateur athletes supported by Thrifty Foods and PISE, with Jim Dores, Thrifty Foods General Manager (centre front, in blue).
Pacific Institute for Sports Excellence (PISE)

Thrifty Foods is proud to be a major sponsor of The Pacific Institute for Sport Excellence in Victoria, BC. The Institute brings together excellence in community sport and active healthy living development, sport and exercise education, sport technology research, and world-class athlete performance services.

Our PISE beneficiaries include Dave Calder, three-time Olympic rower; Erinne Willock, Olympic cyclist; and Seamus McGrath, a two-time Olympic mountain bike racer, and hundreds of other BC athletes.
Times Colonist 10K

Participants from the TC 10K make their way through the Thrifty Foods food tent after the race.

Our employee volunteers help to feed over 13,000 participants registered for the TC10K. The event includes a 10km run and the Thrifty Foods Family Run, both of which are held in downtown Victoria.
Thrifty Foods Youth Golf Clinics

Over 1,000 kids have participated in the Thrifty Foods Youth Golf Clinics at Uplands Golf Course as part of the TC Open Golf Tournament. The clinics are taught by members of the University of Victoria Vikes Varsity Golf Program. Proceeds from the registration are shared between the UVic Vikes Varsity Golf Program and the Thrifty Foods Athletic Award, a scholarship fund for a UVic athlete that is funded by this annual event.

Lawren Rowe received the 2016 Thrifty Foods VIKES Athletic Award for $2,500 as part of the Thrifty Foods Youth Golf Clinics. Lawren is a member of the UVIC Vikes golf team and one of the most elite junior golfers in Canada. He is the VIKES number one player and ranked 17th overall in the NAIA.

Goodlife Fitness Victoria Marathon

Each year, over 1,000 young runners take to the streets in October to participate in the Thrifty Foods Kids Run & Marathon as part of this event. Thrifty Foods proudly supports the GoodLife Victoria Marathon, feeding thousands of runners who participate in the 8K, half and full marathon.

Delta Gymnastics Society

At the Tsawwassen Thrifty Foods location, customers threw in their $2 to support the construction of a new foam pit for the Delta Gymnastics Society. Between March 16 and April 13, 2011, more than $3,800 was raised - helping give gymnastics a soft place to land!Athletic Award, a scholarship fund for a UVic athlete that is funded by this annual event.