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Fueling Local Athletes

We are excited by the incredible efforts of our local athletes! And, whether young gymnasts, 10K and marathon runners, or Olympic athletes, they need our help to excel.
Canadian Sport Institute
Thrifty Foods is proud to be a sponsor of The Canadian Sport Institute in Victoria, BC. The Institute brings together excellence in community sport and active healthy living development, sport and exercise education, sport technology research, and world-class athlete performance services.
Times Colonist 10K/Thrifty Foods Family Run
Participants from the TC 10K make their way through the Thrifty Foods food tent after the race.

Thrifty Foods Family Run supports over 1000 youth participating in a 1km race which gives families the experience to share the importance of a healthy lifestyle. Volunteers help feed over 13,000 participants registered for the TC10K. The event includes a 10km run and the Thrifty Foods Family Run, both of which are held in downtown Victoria.

Goodlife Fitness Victoria Marathon/Thrifty Foods Kids Run
Each year, over 1,000 young runners take to the streets in October to participate in the Thrifty Foods Kids Run as part of the Victoria Marathon. As well, Thrifty Foods proudly supports the GoodLife Victoria Marathon, feeding thousands of runners who participate in the 8K, half and full marathon.

University of Victoria

Through annual sponsorship, we support VIKES athletic programs and opening day activities.