Instead of store-bought salsa, serve homemade salsa with the tortilla rolls. To make it place 1/2-pound ripe tomatoes, finely diced, in a bowl with 2 Tbsp. finely chopped red onion, 1/2 small finely chopped jalapeno pepper, 1/2 tsp. minced garlic, 2 Tbsp. chopped cilantro, 2 Tbsp. lime juice, and 1/2 tsp. ground cumin. Season with salt and mix to combine. Cover and allow flavours to meld in the refrigerator 30 minutes, and the salsa is ready to serve with the tortilla rolls.