Sockeye Salmon
With its vibrant colour, rich flavour and versatility, Wild Pacific Salmon is a true West Coast staple. Whether you’re planning an easy weeknight dinner or something a little more elevated, fresh salmon brings bold taste and effortless elegance to the table.
Sockeye Salmon typically arrives in season from late spring through summer, making it Our Team’s Picks for lighter lunches, backyard grilling and patio dining.
Sockeye 101
Wild Pacific sockeye salmon is known for its firm, flaky texture and distinct flavour that ranges from mild to rich depending on the variety. Sockeye offers a deeper, more robust taste and signature ruby-red flesh, while coho is slightly milder and more delicate.
Unlike white fish, salmon’s natural oils give it a moist, tender bite and make it incredibly forgiving to cook. It’s equally at home grilled, baked, pan-seared or poached—and pairs beautifully with everything from citrus and fresh herbs to bold glazes and marinades.
Wild & Sustainably Sourced
Our Wild Pacific sockeye salmon is sourced from the pristine waters of the West Coast, supporting responsible fisheries and coastal communities. Choosing local salmon helps ensure sustainable practices while delivering peak freshness and flavour.
Look for options that are:
- Fresh, never frozen
- Ocean Wise recommended
- Expertly prepared in-store
It’s a simple way to enjoy seafood you can feel good about serving.
Cooking Tips for Perfect Sockeye
Salmon is quick to cook and easy to master with a few simple tips:
- Don’t overcook – Cook just until the flesh flakes easily with a fork and remains moist inside.
- Start skin-side down – This helps protect the fish and adds flavour when crisped.
- Use medium heat – High heat can dry it out; moderate heat keeps it tender.
- Keep it simple – A drizzle of olive oil, lemon, salt and fresh herbs go a long way.
Whether you’re firing up the grill, roasting in the oven or searing on the stovetop, salmon delivers bold flavour with minimal effort.